Attributes in ESO Rollplay are the same as those used by older installments of The Elder Scrolls series.
When you open the Character Sheet page and begin character creation, you will have 10 attribute points available. Point buy is very simple, 1 for 1. Values selected can range from 2 below the starting value, to 5 above.
These are the same attributes that were used by earlier games: Arena, Daggerfall, Morrowind, and Oblivion.
Attributes do not affect skills directly; they affect how quickly skills increase in cost. However, some attributes have additional effects:
More info on exactly how many of these attributes are used can be found on the Rolling page.